E-Commerce 2017 PDF
By:Kenneth C. Laudon,Carol Guercio Traver
Published on 2017-01-13 by Pearson
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Understanding The Vast And Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
This Book was ranked at 2 by Google Books for keyword Business Technology.
Book ID of E-Commerce 2017's Books is 6Pj0DQAAQBAJ, Book which was written byKenneth C. Laudon,Carol Guercio Traverhave ETAG "1ZTBhaxWhtw"
Book which was published by Pearson since 2017-01-13 have ISBNs, ISBN 13 Code is 9780134602141 and ISBN 10 Code is 0134602145
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "912 Pages" is Printed at BOOK under CategoryComputers
Book was written in en
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