Driving Airline Business Strategies through Emerging Technology PDF
By:Nawal K. Taneja
Published on 2017-03-02 by Routledge
In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.
This Book was ranked at 16 by Google Books for keyword Business Technology.
Book ID of Driving Airline Business Strategies through Emerging Technology's Books is yHtBDgAAQBAJ, Book which was written byNawal K. Tanejahave ETAG "gxrb5CgnPgs"
Book which was published by Routledge since 2017-03-02 have ISBNs, ISBN 13 Code is 9781351942829 and ISBN 10 Code is 1351942824
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Book which have "216 Pages" is Printed at BOOK under CategoryTransportation
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