The Attention Merchants PDF
By:Tim Wu
Published on 2017-09-05 by Vintage
One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term |net neutrality|--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of |attention merchants| has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
This Book was ranked at 12 by Google Books for keyword Business Technology.
Book ID of The Attention Merchants's Books is mNkxDwAAQBAJ, Book which was written byTim Wuhave ETAG "Gaiy1zLfrCU"
Book which was published by Vintage since 2017-09-05 have ISBNs, ISBN 13 Code is 9780804170048 and ISBN 10 Code is 0804170045
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Book which have "432 Pages" is Printed at BOOK under CategoryBusiness and Economics
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