The Inversion Factor PDF
By:Linda Bernardi,Sanjay Sarma,Kenneth Traub
Published on 2017-10-13 by MIT Press
In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking |How do the products we make meet customer needs?| companies should ask |How can technology help us reimagine and fill a need?| Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of |smart| objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps. The authors chart the evolution of three IoTs -- the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
This Book was ranked at 14 by Google Books for keyword Business Technology.
Book ID of The Inversion Factor's Books is Z2c6DwAAQBAJ, Book which was written byLinda Bernardi,Sanjay Sarma,Kenneth Traubhave ETAG "W32yMMk78vw"
Book which was published by MIT Press since 2017-10-13 have ISBNs, ISBN 13 Code is 9780262344944 and ISBN 10 Code is 0262344947
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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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