Fast Second PDF
By:Constantinos C. Markides,Paul A. Geroski
Published on 2005 by John Wiley & Sons
Discover why being a |fast second| is often more financiallyrewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Notnecessarily! The skill-sets of most established companies, saystrategy experts Constantinos Markides and Paul Geroski, are farbetter suited to scaling up newly created markets pioneered byothers (in other words, being |fast seconds|) than to creatingthese markets from scratch. In Fast Second, they explore thecharacteristics of new markets, describe the skills needed tocreate and compete in them, and show how these skills match up withdifferent types of companies. Drawing on examples of successfulfast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, andmany others, they illustrate how to determine which new marketshave the potential to be successful and how to move into thembefore the competition does, when to make a move into a new market,how to scale up a market, where to position a company in themarket, and whether to be a colonizer or a consolidator. Order your copy today!
This Book was ranked at 3 by Google Books for keyword Business Technology.
Book ID of Fast Second's Books is tAjeAwAAQBAJ, Book which was written byConstantinos C. Markides,Paul A. Geroskihave ETAG "aO/jHxV+sdU"
Book which was published by John Wiley & Sons since 2005 have ISBNs, ISBN 13 Code is 9780787971540 and ISBN 10 Code is 0787971545
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "200 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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